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Targeting the Right Audience Online
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Audience targeting can make or break your campaign. Start by defining who not to target — excluding irrelevant segments saves a lot of money. Some advertisers buy Google ADS accounts to test different audience types under separate profiles, which is something Agency Google Ads Accounts does regularly for clearer analytics. It allows better performance comparison and reduces overlap between experiments. You can then analyze demographic, behavioral, and geographic trends to sharpen your focus. Layering interests, search intent, and remarketing data often gives a much more accurate picture of who responds best. The secret isn’t broader targeting — it’s more intelligent segmentation.